RENEW YOURSELF, TO CONTINUE LIVING
Deejay magazine leaves print
Through the internet. A sign of the times. Subtle.
Sensations also returns to ask itself, for example, about the
causes of the change.
Here we are again, but this time directly on-line. What began as
a section that could be read in a print publication and commented on in a digital one
digital, has evolved to full digitization.
The new
Deejay's team suggested I continue Sutil Sensations in this new
adventure, which constantly evokes the spirit of the defunct magazine
DJ, But through the internet. All I asked of them was that they...
let me "rest," because I have some very tough months ahead and with
a lot of work, and I have had (and will have) to give up some of the
My other commitments have kept me busy so far. It's not that I'm abandoning this
On the contrary, I am proud of the result achieved in this section and
It was well received, and I feel the need to remain active in
This professional facet, but with the change in Deejay's philosophy,
I'll take this opportunity to take a break. It will only be for a few months, I promise.
(Article published in deejay.es)
This short break doesn't prevent me from being here to invite you to read the articles published since June 2009 in Deejay magazine. davidgausa.com. All of them have enjoyed a minimum of 500 readings (only counting the readings made). on-line), and some articles have even surpassed the impressive figure of 2,000. Quite an achievement considering that, despite what some believe, DJs, producers, and fans of club culture (a concept that's been fading lately) are a small minority. And worst of all: many of those who call themselves 'DJs'—and who think that simply mixing two tracks played on some commercial radio station in our country with a program that syncs and beatmatches MP3s, usually downloaded illegally from the internet, doesn't even read. Perhaps that's why things are the way they are in the scene… But I don't want to be defeatist (am I being so?) in this recent return, nor do I want to bring up opinions or arguments that have already been discussed in this section, because the creation of a new space dedicated to DJs means that the scene is being renewed, that times are changing, and it reminds us of the enduring relevance of the legendary proverb 'adapt or die'. And that's what we're doing!
However, true to my reputation for speaking my mind (which I do, like everyone else), what's the reason for the end of a publication? Do you think the interest generated by a print publication will be maintained with a website? on-lineThose of you who continued buying your Deejay magazine every month, do you think the fact that it is on-line will discourage you from following the articles (now postsWhy are they being published? As happened with CDs and vinyl records (which some still manufacture and buy, and will continue to do so for years to come…), the reason is simply this: a publication that has seen its sales decline due to a severe crisis, a shift in the landscape, and perhaps the arrival of competition, is no longer sustainable. The format is no longer as appealing, and advertisers say they are 'not interested in print media.' Are you/we/you the 'culprits' for this decision because you no longer show interest in print media, or are the advertisers (often DJs/Producers/Clubs) who, by not showing interest in traditional media, have caused and will cause more closures? Where is all this headed, or where could it lead? Is it part of the natural evolution, and therefore there's not much more to discuss? Am I leaving you with many questions and few reflections this time?
In my opinion, I fear the reasons for this situation lie in a bit of everything. The scene is clearly not at its best. DJs who change their names to play in clubs that play music that isn't their style but rather the current trend have turned it into a free-for-all, giving a pathetic image to the clubber, who has gradually come to feel cheated by the DJ culture. The overwhelming success of DJs who have reached pop-star status and commercialized the scene spectacularly, the sectarianism, the criticism, the idolization and envy among DJs, producers, and promoters, the equally worrying reluctance to mix and coexist harmoniously in a single publication for and about our country, coupled with the enduring belief of the Spanish clubber that what's foreign is better and who readily absorbs the well-crafted international hype as if it were the only truth, may be some of the reasons behind this change and situation. Is it a good thing? Well, in any case, 'it is what it is,' and 'adapt or become obsolete,' I assure you.
Perhaps I'm feeling a bit nostalgic today, although I remain a firm believer in always looking ahead. The main reason for the critical spirit with which I greet you from this new platform is my desire for you to share your opinions. As I've always asked, please do so respectfully, politely, and with the aim of building something better than what we have today. Over the next few weeks, based on the proposals I receive through this and other possible channels, I will begin working on these ideas. posts, I will begin to structure and plan a new stage and new 'sagas' of Sutil Sensations. The section REFLECTIONS work on davidgausa.com, I'm eagerly awaiting everything you have inside and want to share. I can't wait!!
GOOD LUCK AND LONG LIVE! DEEJAY.ES!!
David Gausa
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